Zhejiang private capital injects new vitality into red tourism

[May Point Network] "The Red Army is the armed force of the workers and peasants themselves" "The Red Army absolutely protects the interests of workers and peasants" "The Red Army is the main force against the Japanese anti-imperialist." These 1930s were scattered in the Red Army’s long march...


[May Point Network] "The Red Army is the armed force of the workers and peasants themselves" "The Red Army absolutely protects the interests of workers and peasants" "The Red Army is the main force against the Japanese anti-imperialist." These revolutionary slogans scattered on the Long March of the Red Army in the 1930s now appear in a green mountainous area in Hengdian Town, Dongyang City, Zhejiang Province.

In 2006, in line with the 70th anniversary of the victory of the Red Army's Long March, a landscape city called the "Red Army Long March Expo City" was closely linked to the Long March miracle created by the Red Army 70 years ago. It is by far the largest large-scale Red Army long march in China. Comprehensive tourist attraction.

In recent years, Zhejiang Red Tourism has quickly “smashed the original”. As the leader of Zhejiang private capital entering the cultural industry, Zhejiang Hengdian Group turned its attention to red tourism. Xu Wenrong, chairman of the board of directors, said: "The establishment of Expo City has enabled Hengdian to have more real-life bases for filming of war, military and aerospace science and technology. It also combines tourism and education to become a classic scenic spot for red tourism."

Walking through Hengdian “Red Army Long March Expo City”, everything in front of us is not simply introducing the Long March story 70 years ago, but integrating history with reality. At present, the Red Army Long March Expo City welcomes 2 million guests who participate in red tourism every year, and has become a model for the injection of private capital into private tourism in Zhejiang.

Not only Hengdian Group, but as red tourism gradually warms up, Zhejiang private capital has entered the square of red tourism and actively participated in the construction of red tourist attractions, scenic spots and route projects by donating capital, investing, and investing in supporting facilities.

Located in Liangnong Town, Yuyao City, Zhejiang Province, the headquarters of the New Fourth Army Zhedong Guerrilla Column is a Qing Dynasty courtyard house with local architectural features. However, due to insufficient funds and incomplete information, only a few ambiguous photos and physical materials were displayed in the original site. In order to cherish the immortal performance of the New Fourth Army's Zhedong guerrilla column against the enemy and bloody battles, Zhejiang Yuyao Hemudu Travel Agency actively invested in the construction of the Sanmingshan Zhedong guerrilla column headquarters and the repair of the old site under the guidance of the government. Today, the old site has an exhibition area of ​​204 square meters and the exhibition line is about 100 meters long. More than 140 precious historical photos, photocopies, photocopies, graphics, and creative paintings reflecting the activities of the New Fourth Army's Zhedong column during the Anti-Japanese War were exhibited. More than 50 pieces were in actual use, and the site was completely new.

"Zhejiang's various microeconomic entities are highly active, social vitality is increasing, and the threshold for private capital investment in cultural and social undertakings is continuously decreasing, forming a good social environment for the development of red tourism." Zhao Jinyong, director of Zhejiang Tourism Bureau, said that 2008 is an example. The red tourist scenic spot in Zhejiang Province received 8.9 million tourists a year, and the number of overseas tourists reached 200,000. The tourism income reached more than 3 billion yuan. At the same time, the construction of red tourism has been accelerating. In 2008, a total of about 500 million yuan was invested to build a red tourist scenic spot. The construction of red tourism in Zhejiang has formed a new pattern of government-led and diversified investment.

“Red tourism is not only a political project, a cultural project, but also an economic project.” Zhao Jinyong said that by regulating government investment and stimulating private investment, Zhejiang has now supported a number of brand enterprises with red tourism as their main business. A number of red tourism industrialization projects, and promote the development of tourism-related industries such as hotels, restaurants, passenger transport, leisure and entertainment, and special tourism commodities, forming a new bright spot in the development of tourism economy. He predicted that by 2010, the total income of red tourism in Zhejiang Province will account for about 8% of the total tourism revenue of the province, the number of direct employment will reach 100,000, and the number of indirect employment will reach 500,000. (Xinhua)

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